Michelle is proud to have worked over 18 years with family businesses from across the Maritime region – helping them to address entrepreneurial challenges which are continually affected by our changing economic times. She understands the needs of entrepreneurs, and has organized signature fundraising events, sponsorship campaigns and event planning for the Canadian Association of Family Enterprise – which evolved to become Family Business Atlantic in 2016. Before beginning Write 4–U Communications in 1998, she worked in the Communications and Fundraising Departments for the Nova Scotia Division of the Canadian Red Cross Society for nine years. She is a proficient conference coordinator, having managed the IWK’s Health Centre’s International Forum for Pediatric Pain on its bi-annual conference, and was the lead media relations director for the national Heart and Stroke Foundation’s annual conference.As an Association Management leader, Michelle is a team player and works closely with staff and volunteers to build capacity and sustainability for organizations and businesses. She thrives in helping to facilitate and direct sustainability within organizations and works best in fast-paced and changing environments. She holds a Bachelor of Public Relations Degree from Mount Saint Vincent University and has taken the Business Family Foundation’s Road Map Facilitator Training Course and CAFE’s Family Council Program. She resides in Dartmouth Nova Scotia with her husband Doug Conrad – who are proud parents of daughter, Taylor, and son, Liam.

Michelle LaVigne

Excecutive Director

Family Business Atlantic